Start, Business or Premium? Choosing the Right Scope Without Overpaying
You open the price list and three numbers look back at you: PLN 249, PLN 399 and PLN 999. Behind each one sits the same business website. What changes is how much happens after it goes live. And that is where the decision gets awkward, because a price list answers the question „how much”, while the question you actually have is „does any of this apply to me”.
Two mistakes show up with roughly equal frequency. Somebody takes the widest scope just in case, then does not open the panel for six months because the business runs on word of mouth anyway. Or the reverse: somebody takes the narrowest one, is surprised three months later that nothing is moving on Google, and concludes that „websites do not work”. Both are avoidable in ten minutes, if you answer three questions before you look at the amounts.
The three questions that actually settle it
Where do your customers come from today? If you have worked on referrals for years and the phone rings without any help from the internet, the website’s job is to confirm that the company exists, has prices and can be trusted. The narrowest scope covers that job completely. But if people find you by typing a phrase into a search box („plumber Piaseczno”, „accountant for sole traders”), the site has to compete for rankings, and competing takes content.
Do you have things to write about, and will you actually write them? A blog is not decoration. It is the only way for your site to answer the questions that will never fit on a Services page. The catch is that almost no business owner sits down on a Thursday evening to write an article. If you know that about yourself, pick a scope where the writing happens without you.
How much time do you have? Climbing in Google is a matter of months, not weeks. Ads bring traffic within days, and stop bringing it the day you stop paying. If you are opening in a month and need enquiries by autumn, you need both at once. If you have been trading for six years and simply want to stop being invisible, the blog alone will do.
What each scope gives you
All three plans share a foundation you never have to buy separately: a site with subpages written for your trade, a contact form with attachments, Google reviews, a directions map, hosting, an SSL certificate, backups, GDPR compliance and an editor you use yourself. The first year of running the site is included in the build price. The differences start above that line.
| Start (PLN 249) | Business (PLN 399) | Premium (PLN 999) | |
|---|---|---|---|
| Site with subpages, form, hosting, SSL | yes | yes | yes |
| Blog included | none (add-on from PLN 49/mo) | 60,000 characters, ~15 articles | 160,000 characters, ~40 articles |
| Statistics history | 7 days | 28 days | full, every subpage and its phrases separately |
| AI analyst requests | 3 a month | 25 to start | 60 to start |
| Domain for the first year | paid at the registrar’s rate | paid at the registrar’s rate | included, any extension |
| Google Ads starter campaign | none | none | PLN 250 of budget included, valid 6 months |
| Renewal from year 2 | PLN 149/year | PLN 249/year | PLN 449/year |
One footnote to that table, because it causes more confusion than anything else: the character pool in Business and Premium comes back with every yearly renewal. You are not buying fifteen articles once and for all, you are buying fifteen a year, then another fifteen.
When a blog pays off faster than ads
Here is the arithmetic. The gap between Start and Business is PLN 150 paid once, and it buys roughly fifteen articles. Bought separately as the blog add-on, the same volume would cost several months of a PLN 49 subscription. That is what the gap is there for.
Something else matters more, though. An article you publish stays on the site and keeps working, including in a year when you decide not to renew the add-on. An ad disappears the day the balance runs out. So if your services generate questions that people genuinely type into Google („how much does a boiler service cost”, „how to prepare a flat before painting”), the blog is the spend that compounds. Our auto-blog picks topics from real searches rather than from a brainstorm list, so you write about things your site has a chance of ranking for.
To be straight about it: a blog will not pay off in a month. First rankings usually appear after two or three months of steady publishing, and meaningful traffic after about six. If you do not have that window, the blog alone will not rescue you.
When Google ads make sense, and when they burn money
Ads at Sitario are not a plan, they are an add-on with its own budget. You set it on a slider between PLN 300 and PLN 5000 a month, pay upfront, and the campaign pauses itself when the balance hits zero. What Premium adds is a running start: PLN 250 of budget included, valid for six months. That is a sample, not a year of advertising.
Ads earn their keep when one new job is worth clearly more than what it costs to win it. A body shop with an average job of PLN 2000 can pay PLN 40 a click and still come out ahead. A salon selling a PLN 90 manicure usually cannot. We worked through the break-even maths in our piece on Google ads for a small business.
The second condition is simpler still: an ad needs somewhere worth sending people. A campaign pointing at a site with no prices, no reviews and no obvious way to get in touch is paying for visits that leave nothing behind.
Year two, the part everyone forgets
When ordering a site, people look at the starting amount. Then a renewal reminder arrives twelve months later and the nervous arithmetic begins. Better to have it settled now: PLN 149 a year on Start, PLN 249 on Business and PLN 449 on Premium. On Business and Premium that amount also brings back a fresh blog pool and AI analyst credits, and on Premium the domain renewal too.
What if you do not renew? Nothing dramatic. The site stops being hosted, but the domain is registered in your name and stays yours, and you download the complete source files with one click and run them wherever you like. There is no fixed-term contract and no notice period. We covered what is genuinely worth paying for after launch in our article on website care.
When the narrowest scope is enough for years
We will say this plainly, even though it is not in our interest. Start at PLN 249 is entirely sufficient if:
- you work mostly on referrals and the site only needs to prove the company is real;
- your trade has almost no search volume behind it (a very narrow specialism, or two long-standing clients who keep you busy);
- you work locally and most customers find you through your Google Business Profile, with the site as the place that profile points to;
- you are still testing whether the business idea holds, and would rather not tie up money in content before anyone calls.
And one more piece of honesty, this time about the whole service. Sitario is not for you if you need a shop with stock and payments, a booking system with a staff calendar, or a site meant to look like an award entry from a design studio. What we do is a fast, solid business website that brings in enquiries, and then we keep it running. That is a different thing from a bespoke project costing several thousand.
You are allowed to change your mind
This is what takes the pressure off the decision. The scope is not a life sentence. You can add the blog at any point, either as a PLN 49 monthly subscription or a one-off PLN 69 pack, both giving the same 20,000-character pool. You switch ads on and off yourself in the panel, without talking to anyone. Statistics start collecting from day one regardless.
So when in doubt, choose for what you will realistically do this quarter, not for what you imagine doing a year from now. The process itself asks little of you either: you describe the business in a form, about an hour later you look at the finished site, and only then do you decide. Don’t approve it and you get the full payment back.
In short
Choosing a scope comes down to one thing: should the site merely exist, or should it go and find customers? If it only needs to exist, take Start and spend nothing more. If it needs to find customers, it needs content, so Business. If it needs to find them quickly and you have the budget to fund clicks, Premium adds the domain, deeper analytics and a starter budget to get moving.
If you are still unsure what a website should cost in the first place, and why quotes on the market vary so wildly, start with our breakdown: how much does a business website cost. Every price in this article is a final, gross amount with nothing added at checkout.