A Website for an Electrician: How to Land Jobs Bigger Than Swapping a Socket
The phone rings often enough, but the calls all sound the same: a blown fuse, a light fitting to move, „could you just wire in the washing machine, it’s a five minute job”. You drive across town for a hundred zloty, while the full installation in the new house two streets away, worth thirty thousand with a new consumer unit and testing, went to somebody else. Not because they work better. Because the client found them and never found you.
The person who needs a socket and the person who needs a whole installation search in completely different ways. The first wants a number they can tap. The second spends two weeks comparing three electricians, studying their finished work, and wants to know whether you hold testing qualifications and whether you invoice properly. Below is what has to be on your site so that second client arrives and stays.
Three kinds of jobs, three different journeys
The most common mistake on electricians’ websites is dumping everything into one bucket called „electrical services”. In reality you have three different customers who type different words into Google and look for different signals.
| Job | What the client types | What they need to see in 10 seconds |
|---|---|---|
| Fault or emergency | „emergency electrician” plus the area | a tappable number, hours, how fast you arrive |
| Installation on site | „house rewire cost” | finished work, scope, how you quote |
| Testing and certificates | „electrical testing” plus the town | qualifications, price per unit, when the certificate lands |
The emergency caller phones within a minute and reads nothing but the number. The self-builder comes back three times before writing. The person who needs testing wants paperwork by a set date and decides on qualifications and price. One section cannot serve all three, because each bounces off copy written for the other two. Separate pages for installations and for testing cost you an hour of writing, and Google treats them as three different answers. We break that mechanism down in the post on local SEO for a small business.
Spell out your qualifications, because that is the filter
Nobody asks about paperwork when a socket needs changing. On a house installation, at a handover inspection and on testing work for a building manager, the question always comes, because the certificate is worth exactly as much as the person signing it.
Put it in plain words somewhere visible, not in the footer: the certificates you hold, whether they cover operation and supervision, that you are qualified to carry out protective testing on installations up to 1 kV, and the sum insured on your public liability policy. Site managers and property managers filter on exactly that in the first minute. A private client does not know the abbreviations, but they can see documents rather than a nice banner.
Then add one sentence in everyday language: „I carry out protective testing and issue certificates accepted at handovers and by insurers.” For a layperson that translates the jargon, and for a professional it confirms they are talking to the right person.
Photos of real consumer units, not stock cables
Most electricians’ websites carry the same stock image: blue wires, a spark, gloved hands with no face attached. It says nothing about you, and a client shopping for an installation is looking at workmanship, which a consumer unit shows in full.
Take phone photos of what you already do: a board with cables dressed straight and every circuit labelled, first fix before the walls close up, a finished car charger by the garage. A before-and-after pair, an old fuse board next to a new one with RCBOs, convinces more than a paragraph about twenty years of experience. Twelve good photos are enough to start with, as long as they are sharp and shot in daylight.
The price ranges clients look for hardest
Electricians push back on published prices more than most trades, because every property really is different. Clients understand that. They are not asking for a binding quote, only for an order of magnitude.
| Item | How to present it |
|---|---|
| Per point (socket, outlet) | a rate per point, chased walls priced separately |
| Protective testing in a flat | a price per unit up to a stated number of circuits |
| Full inspection of a house installation | a from-to range with the certificate included |
| Consumer unit replacement | a range tied to the number of circuits |
| Car charger installation | installation only, extra for a long cable run |
Use your own numbers, because rates differ by tens of percent between a capital city and a small town. A line saying „final quote after seeing the installation or the drawings” takes the risk off you and still leaves a reference point. A site with no figures works like a garage with no price list in the window: some people assume it is expensive and never call.
Solar and car chargers as services of their own
Someone who needs an inverter connected or a charge point at home does not type „electrician” into Google. They type „EV charger installation” with their town, „solar panel connection”, „upgrading the fuse board for solar”. If those services sit buried in a list of twenty bullet points on your homepage, Google has nothing to match and the client has nothing to find.
Each deserves its own page saying what you do and what you do not: panels as well as the electrical side or the electrical side only, whether you handle the paperwork with the network operator, which charger brands you install. Your local competition usually leaves those questions unanswered.
Builders and property managers, the work that comes back
Private jobs are one-offs. A main contractor, a developer and a building manager call every few months for years, and they are what changes your annual turnover. The catch is that they do not buy the way a homeowner with a dead ring main buys.
A separate „For trade and property managers” page should answer their questions before they ask: whether you invoice on payment terms, the sum insured on your liability policy, how many people you can put on site in one week, whether you handle periodic testing across a portfolio. Add an e-mail address and a form, because a property manager usually sends the same enquiry template to several firms at once and wants everything in writing.
References work differently here from Google reviews. Two short notes from companies you work with, naming the firm and the scope, carry more weight than thirty stars from private customers. We cover signals like that in the piece on a website for a service business.
The phone and the service area, because a fault will not wait for a form
Someone with half the flat in the dark will not write an e-mail. The number belongs in the header of every page, tappable, so touching it starts the call. Next to it, the hours you genuinely answer and an honest note about how quickly you get there.
List your area by name instead of claiming to cover the whole county. Clients think „will he come out to my part of town”, and that is what they type. The same rule saves calls in other trades, as we showed in the post on a website for a plumber.
Who this is NOT for
If you have a full-time job at a firm and take on work on Saturdays, a business website probably will not pay for itself. Traffic from Google arrives midweek during working hours, and the jobs it generates need availability, invoices and room in the diary. Three missed calls on a Tuesday morning end in one bad review and a feeling that the internet does not work. In that situation your money goes further on a Google Business Profile and on reviews from the customers you already have.
A website starts working once you run the business properly, want jobs bigger than small repairs, and can pick up the phone during the day.
Where to start
You do not need thirty pages. A homepage with your number and area, three pages for the three kinds of jobs, a gallery of real boards, price ranges and a trade section will carry you.
With Sitario you describe your business in a form and about an hour later you look at a finished site built for the trade: the number in the header, a directions map, space for Google reviews and a form that sends enquiries straight to your inbox. PLN 249 once, with the first year of hosting, renewal from PLN 149 a year starting in year two, and you only pay after seeing the finished result. The domain and the source files are yours, so nothing ties you down.
Start with a simple test: search „electrical testing” plus your neighbourhood and look at whoever ranks above you. Usually it is not better work. It is better described work.