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A Website for a Cleaning Company: How to Win Repeat Contracts, Not Just One-Offs
A website for a cleaning company: what to put on it so you get enquiries about ongoing contracts from offices and buildings, not only one-off jobs.
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Straight talk about websites for small businesses
Price ranges, technology without the jargon, comparisons backed by numbers. We write what we'd want to read ourselves before spending money on a website.
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guideWhat to Keep Updated on Your Website, and How Often: A Fifteen-Minute Monthly List
How often to update your website, and what to actually change: a monthly fifteen-minute list, a quarterly pass and the seasonal edits people forget.
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guideA Website for a Renovation Company: How to Win Bigger Jobs
A website for a renovation company: before-and-after galleries, honest price ranges, a form that takes photos, and lead times that build trust instead of losing jobs.
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guidepricingGoogle Ads for a Small Business: When Paid Search Pays Off and When It Burns Money
What Google Ads really costs a small service business, when it brings enquiries and when it quietly eats your budget. Rate ranges, a simple calculation and honest limits.
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guidetechnologyGDPR on a Business Website: The Minimum You Actually Need
What a small business website really needs under GDPR: a real privacy policy, a cookie banner with consent before analytics, and a short notice on the form.
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guideseoWhen Should You Rebuild Your Business Website? Six Signals the Old One Stopped Working
When to redesign your website and when a few fixes will do. Six signals your site stopped working, what to carry over from the old one, and what a rebuild costs.
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comparisonsguideA Business Website or an Online Store? How to Choose Without Overpaying
Business website or online store: how they differ in cost, workload and admin. When a simple offer page is enough, and when you genuinely need a shopping cart.
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guideseoHow to Get More Google Reviews: Methods That Work and Stay Within the Rules
How to get Google reviews without breaking the rules: when to ask, how to ask by text and QR code, what never to do, and how to answer a bad review.
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guidetechnologyBusiness Email on Your Own Domain: Why a Gmail Address Costs You Jobs
Email on your own domain: what it costs, how to set it up, what MX, SPF and DKIM records actually do, and when a Gmail address is genuinely good enough.
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guidetechnologyHosting, Domain, SSL, DNS — Explained in Plain Language for Business Owners
What hosting actually is, how it differs from a domain, why you need SSL and what DNS does. Four lines on your website invoice, explained with real prices.
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